Privacy Policy

Last updated: 6 July 2026

MoveKin (“we”, “us”) helps adult children support the strength and health of their aging parents. This policy explains what personal data we collect through movekin.com, why we collect it, and the choices you have. We keep it in plain language on purpose.

What we collect

Contact details you give us: your email address and, if you choose to share it, your phone number. We use these to reach out about MoveKin: your assessment results, the waitlist, and onboarding. Nothing else.

Assessment answers:the responses you give in the body-age assessment, including your parent’s first name, age, sex, and your answers about their mobility and fitness. These are wellness estimates you provide about another person; please only share what you are comfortable sharing.

Usage data: how the site is used (pages viewed, steps of the assessment completed), collected through analytics tools, plus campaign parameters (UTM tags) when you arrive from a link or an ad.

How we use it

To show you your parent’s assessment results; to contact you about the waitlist and, if you join, about the coaching program; to understand where the site works and where it loses people, so we can improve it; and to measure whether our ads are worth running. We do not sell your personal data, and we do not share it with anyone except the service providers below.

Who processes it for us

We use a small set of service providers to run MoveKin: Supabase (database hosting for leads and assessment results), our web hosting provider, PostHog (product analytics), and Meta (ad measurement, only when you arrive via our ads). Each processes data only on our instructions.

How long we keep it

We keep your contact details and assessment results while we are in touch about MoveKin. If you ask us to delete them, we will, completely and within 30 days.

Your rights

You can ask us at any time to access, correct, or delete the personal data we hold about you, or to stop contacting you. Depending on where you live, including under India’s Digital Personal Data Protection Act, 2023 and the UAE’s Personal Data Protection Law, you may have additional statutory rights, and we honour requests in that spirit regardless of jurisdiction. Write to hello@movekin.com and we’ll act on it promptly.

Not medical data, not medical advice

The body-age assessment is an educational wellness estimate, not a medical assessment, diagnosis, or health record. If your parent has a serious health condition, check with their doctor before starting anything new.

Changes

If we change this policy in a way that matters, we’ll update the date above and, for significant changes, tell you by email.